The Economics of Denim.

My inbox stays constantly packed with emails of butts in jeans. Texts of butts in jeans. Questions about butts and jeans. I suppose when one is willing to show the world photos of their own butt in dozens of pairs of jeans in multiple posts over five years, people feel comfortable sharing their own butt...

Jeans for Most of America.

The average woman’s size in America is a 12/14. It’s been a while since I’ve taken a statistics class, but I’m pretty sure that indicates that around half of the female population is above that mark. So it only makes sense that with every denim post that I’ve written, I’ve gotten hundreds of emails and...

An Inconvenient Gap of Truth.

  Nearly every denim makeover I’ve done ends with the same conversation. “I had no idea what a difference it would make – I thought I was safe with Gap jeans!” Or, “Oh my goodness why didn’t anyone tell me I was wearing Mom Jeans?? I thought that as long as I was shopping at...